Planning; Casting

Casting is a very important part to our music video. This is important as the person that we will pick to play the main character in our music video must be suitable. In our music video the main character has to be a male, and they must have desirable qualities and confident to perform in-front on a camera.

The person that will pick to play the main character has to be confident and can't be worried about being self conscious in front of the camera when performing.  We have to be very good with our decision as we can't pick anyone who will feel uncomfortable and not be able to perform up to the standards that are required for our music video.

Therefore, the person we pick will need to adapt and need to be efficient at lip syncing as they will not actually be singing in the music video, but need to convince to the audience that they actually are. Throughout the filming process we will get our singer to sing along with the song so it is easy for us to match the footage up when editing. In addition to this they need to hold the correct look and fashion that would suit are target audience and relation to our artist. I will need to make sure that performer can be available for when we decide to film. We will need to contact the performer and plan out when we are all available to film. Furthermore, I took picture of candidates that could potentially play the main actor in our music video and then I will explain weather or not we think they would be a suitable choice.

Jamie Butler

Jamie aged 17 we feel like he wouldn't be a suitable choice to play the role as the main character in our music video. We believe that Jamie isn't very comfortable in-front of the camera and is someone who prefers to be at the other end of the camera. Jamie often likes to look at the camera whilst filming so we feel like this is a reason why we would need to pick someone else. He also isn't very good at showing a variety of emotions when performer therefore, Jamie wouldn't be a good candidate as our performer needs to show emotion from the lyrics in the music video.

Sam Merrison


Sam aged 17 we feel wouldn't be a suitable choice o play the role as the main character in our music video. Similar to Jamie, Sam would prefer to be at the other end of the camera filming instead of acting. Even though Sam is a bit more confident in-front of the camera he has little patience and wouldn't be able to stay focused throughout the video. This would be a problem because it would be hard to get the music video recored as he would keep losing focus and this could lose the effect of the video. 

Sam Thompson 

Sam, who is also aged 17 would be better suited to play the role in our music video as he is more confident in front of a camera. He also has experience of acting. He is also good at following instructions. He can also show different emotions in front of the camera as he doesn't become shy or lose confidence when the camera is pointing at him. Sam will also suit our target audience as he has the correct fashion sense to match our target audience. This is important as this will allow our audience to connect with the main character as he will have the same fashion sense as the audience. As sam is our preferred actor we had him perform in a practice video to see how e would perform. This is how he got on;

Conclusion 
Me and Ryan decided to choose sam thompson as our artist as although he was over coforident in the casting video we could tell him to act like that in our music video. He is the best choice as we believe he can follow instructions correctly and is confident infant of a camera unlike the other two candidates. we also thought that jamie didn't suit the style of the music video and the genre of music and he wouldn't connect with the people watching the music video.

Planning; Location

Planning our film location. Throughout our music video it will be filmed within the Quarries and Kettering Pleasure park. The reason that we picked these for our locations is because we find that the nature of the pleasure park and the abandoned building at the quarry would suit our setting well for the music video. Also as well as knowing we have the opportunity to film a wide range of different shots and can move around the quarry finding different places to film.
Location 1:

This is a picture of a abandoned building. The big building on the left of the picture is one place where we are planning on filming our music video. I think that it will be a good idea to film here as it will be quiet which means we won't be disturbed by others. However, with filming outside we will be restricted to natural light with it getting dark early we will have to get the filming done in a good time and all in the same day.

Location 2:

This is the Pleasure Park bandstand, we are going to film it here as during the its quiet and it has a nice enviorment to it. The time we are thinking of filming (1PM) it will be quiet and it won't be busy so it will be easy for us to film and get everything done without any trouble of getting interrupted.

We had some initial ideas of filming in town. This wold be an ideal place to film as it is popular place that people spend time. However, we decided not to film in this location as it wold be too busy and it would be uncontrollable as it is a very busy public place. Their also would be too many factors effecting the music video such as outside noise that we would not want in the video. 

Planning: Audience Feedback

For our audience feedback we asked potentially audience members that would listen to this genre of music. this means it is specific into that potentially audience. It means that if we ask people that like this genre of music it means that it is more specific and they will have more effective feedback.

we asked Jamie Vaughan the following questions and his replies are below;

What do you think of our initial ideas?

I think you have a good set of initial ideas with a wide range of possibilities. They would all make a good music video that fans of this genre would enjoy watching and would fit into place with other music videos of this genre and from Jack Garratts music videos. you have also gone into a lot of detail about how the actor will be acting during the music video to make sure it suits the music video and genre.

What do you think of the theming of our music video and song choice?

I believe you have a good theme for your music video and a theme that will suit your song choice which is important as it can't be contrasting themes to the song. The theme suits the tone of the song as it is about a broken relationship and by having the actor walking on his own looking lonely really suits the lyrics.

Do you think people can relate to the song and theme of the music video?

I think that the audience will be able to relate to the song and also the music video. this is because the song is about broken relationships and being lonely. this can be related to relatively easily as most people have experienced one before so they can connect with the feeling and what he is going to be doing through the music video.

Storyboard Animatic

This is our Storyboard animatic, I used this so it can give us an idea of what we would like our music video to look like. This is what we are hoping to get the music video to look like and we feel that our locations that we picked would be suitable and would fit well with the song.

Planning: Music Video Pitch For 'Artist Name' 'Song Title'

This is our 60 second pitch. In the music video we will state about the artist name, the song title and about the lyrics. It will also explain the thought on how we can make a music video for our song and explain about the mood and tone set in the video for how the theme of a music video is.