These are some of our initial ideas in a mind map form.
Research: Who Is My Target Audience?
The target audience for Jack Garrett would be people who typically enjoy indie pop, trip hop, PBR and B and electronica.In order to create a music video based on indie I need to understand who my main target audience is by researching who usually listens to indie genre . Generally male audiences ages 16-24 year olds are the target audiences for indie. This may be because of they may have similar costume and that they bands culture lifestyle may relate to the male audiences.
The Indie Pop genre is generally targeted at audience members of the age 16-24. The reason it is becoming popular is due to the record labels releasing snippets of information about up coming artists and new songs to entice the audience to watch their music. Therefore the use of social networks is increasing their popularity and spreading the word to a wider audience. Through the medium of YouTube and Facebook.
However it's stylistic origins stemmed from Indie Rock and 1960's girl-group pop. Therefore the audience gender varies between men and women.
This genre is mostly aimed at 15-21 year old that attend Higher Education or University. This is because they connect with the Indie genre due to being a very independent age. Furthermore, the Indie Pop genre is all about the "independent freedom" which men and women of this age strive to achieve. I believe they would fit into the D social grade due to most of this audience being teenagers and young adults. Therefore they may have part-time or full time jobs that don't exceed their future expectations.
The occupations for this audience would be parties, hanging out with their friends, not following a crowd, and doing their own thing independently. All of course, because that is what they believe in. I imagine they also would stay to themselves quite a lot and have lots of time to think and do school work as the age range is HE or University.
The artists and audience are more than likely artistic and creative in their own unique style of fashion and art. They usually have unusual hobbies that contradicts the stereotypical activities of their classmates.
The Indie Pop is a genre of alternate rock, and originated from the 1980's UK Indie Rock music genre. Indie Rock has a harsher and edgier sound to the music, however, Indie pop contrasts this by being more melodic and smoother. Furthermore it takes inspiration from the 1960's girl group music and power pop. Therefore this gives the Indie Pop genre more retro elements and makes usage of jangly guitars. The instruments used are mainly pianos and guitars, also the artist can normally play one of these instruments.
When researching into my target audience I researched and asked people of the age we are targeting if they like our artist after asking a handful of people we could start to see a pattern of the people that liked our artist and that didn't. This was important as we then asked them further questions on what they expected in the music video and we could also see the way they dressed and the way they spoke. This was crucial as I then i could picture a stereotypical viewer of our music video. I also asked them if they liked any similar artists. This means i could do some research into other music videos that they already like and see what they was like and what was in them videos.
After asking the questions we spoke to Joel who is 17, he lives in Northamptonshire and he enjoys listening to music and listens to music everyday. Joel has a lot of friends who like the same type as music as him.
However it's stylistic origins stemmed from Indie Rock and 1960's girl-group pop. Therefore the audience gender varies between men and women.
This genre is mostly aimed at 15-21 year old that attend Higher Education or University. This is because they connect with the Indie genre due to being a very independent age. Furthermore, the Indie Pop genre is all about the "independent freedom" which men and women of this age strive to achieve. I believe they would fit into the D social grade due to most of this audience being teenagers and young adults. Therefore they may have part-time or full time jobs that don't exceed their future expectations.
The occupations for this audience would be parties, hanging out with their friends, not following a crowd, and doing their own thing independently. All of course, because that is what they believe in. I imagine they also would stay to themselves quite a lot and have lots of time to think and do school work as the age range is HE or University.
The artists and audience are more than likely artistic and creative in their own unique style of fashion and art. They usually have unusual hobbies that contradicts the stereotypical activities of their classmates.
The Indie Pop is a genre of alternate rock, and originated from the 1980's UK Indie Rock music genre. Indie Rock has a harsher and edgier sound to the music, however, Indie pop contrasts this by being more melodic and smoother. Furthermore it takes inspiration from the 1960's girl group music and power pop. Therefore this gives the Indie Pop genre more retro elements and makes usage of jangly guitars. The instruments used are mainly pianos and guitars, also the artist can normally play one of these instruments.
When researching into my target audience I researched and asked people of the age we are targeting if they like our artist after asking a handful of people we could start to see a pattern of the people that liked our artist and that didn't. This was important as we then asked them further questions on what they expected in the music video and we could also see the way they dressed and the way they spoke. This was crucial as I then i could picture a stereotypical viewer of our music video. I also asked them if they liked any similar artists. This means i could do some research into other music videos that they already like and see what they was like and what was in them videos.
After asking the questions we spoke to Joel who is 17, he lives in Northamptonshire and he enjoys listening to music and listens to music everyday. Joel has a lot of friends who like the same type as music as him.
Research : Detailed Research Into Chosen Artist : Jack Garratt
Jack Garratt
Name: Jack Garrett Genre: indie Pop Record labels: Island Records
In September 2005, Jack entered the UK national selection for that year's Junior Eurovision song contest to be held in Belgium. Jack Performed the song "The Girl".
This is a link to Jack Garratt's Facebook page. https://www.facebook.com/jackgarrattmusic
This is a link to Jack's Youtube channel. https://www.youtube.com/user/JackGarrattVEVO
This is a link to Jack Garratt's Twitter page. https://twitter.com/JackGarratt?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
This is a link to Jack Garratt's Soundcloud. https://soundcloud.com/jackgarratt
This is the video of my artist Jack Garratt having an interview on BBC Breakfast. He talks about his first album that is coming out, he was very worried because he can't make any chances to it and once it has finished thats it no going back. He talks about how long it has taken him to complete the album and now it is 100% finished. Jack's parents were huge Stevie Wonder fans and they got jack into it, he says his music was different to everyone else's back in the 1990's. Jack got into music as his mum was a primary school teacher and she had interments around the house, Jack stated that he would take them and try and play with them. His father got into playing guitar when he was a teenager so jack got playing the guitar from him. Jacks favourite interment to play was the drums when he was younger, the one thing he loved about playing the drums was that he taught the play them by himself and had no teaching what so ever.
Name: Jack Garrett Genre: indie Pop Record labels: Island Records
Jack Robert Garratt was born 11 October 1991 in High Wycombe in Buckinghamshire. He grew up in the village of Little Chalfont. During his childhood he stated that: "I just really enjoyed making noises and really enjoyed the reaction that I got from making those noises. So they put me on music lessons to encourage me to hone in on that talent rather than show off."He wrote his first song when he was 12 and learnt how to play a variety of instruments from the guitar and the drums with that playing the piano to. He attended St Clement Danes school in Chorleywood and the University of Roehampton in London.
Junior Eurovision 2000In September 2005, Jack entered the UK national selection for that year's Junior Eurovision song contest to be held in Belgium. Jack Performed the song "The Girl".
2009–13 He signed to an independent record label and began working on an album with the title Nickel and Dime. The music was acoustic Blues music.He was played on BBC Three counties Radio in March 2012 as part of BBC Introducing.
2014–present: Phase On 28 October in the year 2014, Jack Garratt released his first extended play, Remnants, and a remix EP, Remnix. On 28 November 2014 he released the single "The Love You're Given". His 2014 single "Worry" was playlisted by BBC Radio 1 ,stage of the Reading and Leeds Festivals. He also headlined at Lost Village Festival in Lincoln in 2016.
This is a link to Jack Garratt's Facebook page. https://www.facebook.com/jackgarrattmusic
This is a link to Jack's Youtube channel. https://www.youtube.com/user/JackGarrattVEVO
This is a link to Jack Garratt's Twitter page. https://twitter.com/JackGarratt?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
This is a link to Jack Garratt's Soundcloud. https://soundcloud.com/jackgarratt
This is the video of my artist Jack Garratt having an interview on BBC Breakfast. He talks about his first album that is coming out, he was very worried because he can't make any chances to it and once it has finished thats it no going back. He talks about how long it has taken him to complete the album and now it is 100% finished. Jack's parents were huge Stevie Wonder fans and they got jack into it, he says his music was different to everyone else's back in the 1990's. Jack got into music as his mum was a primary school teacher and she had interments around the house, Jack stated that he would take them and try and play with them. His father got into playing guitar when he was a teenager so jack got playing the guitar from him. Jacks favourite interment to play was the drums when he was younger, the one thing he loved about playing the drums was that he taught the play them by himself and had no teaching what so ever.
Subscribe to:
Comments (Atom)