The target audience for Jack Garrett would be people who typically enjoy indie pop, trip hop, PBR and B and electronica.In order to create a music video based on indie I need to understand who my main target audience is by researching who usually listens to indie genre . Generally male audiences ages 16-24 year olds are the target audiences for indie. This may be because of they may have similar costume and that they bands culture lifestyle may relate to the male audiences.
The Indie Pop genre is generally targeted at audience members of the age 16-24. The reason it is becoming popular is due to the record labels releasing snippets of information about up coming artists and new songs to entice the audience to watch their music. Therefore the use of social networks is increasing their popularity and spreading the word to a wider audience. Through the medium of YouTube and Facebook.
However it's stylistic origins stemmed from Indie Rock and 1960's girl-group pop. Therefore the audience gender varies between men and women.
This genre is mostly aimed at 15-21 year old that attend Higher Education or University. This is because they connect with the Indie genre due to being a very independent age. Furthermore, the Indie Pop genre is all about the "independent freedom" which men and women of this age strive to achieve. I believe they would fit into the D social grade due to most of this audience being teenagers and young adults. Therefore they may have part-time or full time jobs that don't exceed their future expectations.
The occupations for this audience would be parties, hanging out with their friends, not following a crowd, and doing their own thing independently. All of course, because that is what they believe in. I imagine they also would stay to themselves quite a lot and have lots of time to think and do school work as the age range is HE or University.
The artists and audience are more than likely artistic and creative in their own unique style of fashion and art. They usually have unusual hobbies that contradicts the stereotypical activities of their classmates.
The Indie Pop is a genre of alternate rock, and originated from the 1980's UK Indie Rock music genre. Indie Rock has a harsher and edgier sound to the music, however, Indie pop contrasts this by being more melodic and smoother. Furthermore it takes inspiration from the 1960's girl group music and power pop. Therefore this gives the Indie Pop genre more retro elements and makes usage of jangly guitars. The instruments used are mainly pianos and guitars, also the artist can normally play one of these instruments.
When researching into my target audience I researched and asked people of the age we are targeting if they like our artist after asking a handful of people we could start to see a pattern of the people that liked our artist and that didn't. This was important as we then asked them further questions on what they expected in the music video and we could also see the way they dressed and the way they spoke. This was crucial as I then i could picture a stereotypical viewer of our music video. I also asked them if they liked any similar artists. This means i could do some research into other music videos that they already like and see what they was like and what was in them videos.
After asking the questions we spoke to Joel who is 17, he lives in Northamptonshire and he enjoys listening to music and listens to music everyday. Joel has a lot of friends who like the same type as music as him.
However it's stylistic origins stemmed from Indie Rock and 1960's girl-group pop. Therefore the audience gender varies between men and women.
This genre is mostly aimed at 15-21 year old that attend Higher Education or University. This is because they connect with the Indie genre due to being a very independent age. Furthermore, the Indie Pop genre is all about the "independent freedom" which men and women of this age strive to achieve. I believe they would fit into the D social grade due to most of this audience being teenagers and young adults. Therefore they may have part-time or full time jobs that don't exceed their future expectations.
The occupations for this audience would be parties, hanging out with their friends, not following a crowd, and doing their own thing independently. All of course, because that is what they believe in. I imagine they also would stay to themselves quite a lot and have lots of time to think and do school work as the age range is HE or University.
The artists and audience are more than likely artistic and creative in their own unique style of fashion and art. They usually have unusual hobbies that contradicts the stereotypical activities of their classmates.
The Indie Pop is a genre of alternate rock, and originated from the 1980's UK Indie Rock music genre. Indie Rock has a harsher and edgier sound to the music, however, Indie pop contrasts this by being more melodic and smoother. Furthermore it takes inspiration from the 1960's girl group music and power pop. Therefore this gives the Indie Pop genre more retro elements and makes usage of jangly guitars. The instruments used are mainly pianos and guitars, also the artist can normally play one of these instruments.
When researching into my target audience I researched and asked people of the age we are targeting if they like our artist after asking a handful of people we could start to see a pattern of the people that liked our artist and that didn't. This was important as we then asked them further questions on what they expected in the music video and we could also see the way they dressed and the way they spoke. This was crucial as I then i could picture a stereotypical viewer of our music video. I also asked them if they liked any similar artists. This means i could do some research into other music videos that they already like and see what they was like and what was in them videos.
After asking the questions we spoke to Joel who is 17, he lives in Northamptonshire and he enjoys listening to music and listens to music everyday. Joel has a lot of friends who like the same type as music as him.
